TY  - BOOK
AU  - Sinha, Indrajit
AU  - Foscht, Thomas
TI  - Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New "Pull" Game
SN  - 9780230507548
U1  - 658.8 
PY  - 2007///
CY  - New York
PB  - Palgrave Macmillan
KW  - Marketing
ER  -