TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Review of Marketing Research Vol. - 2
SN  - 9788130233147
U1  - 658.83 
PY  - 2007///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt. Ltd.
KW  - Marketing Research
ER  -