TY  - BOOK
AU  - Saxena, Samiuddin Anjila
AU  - Rahman, M.
AU  - Dwivedi, Harsh
TI  - Rural Marketing: Thrust and Challenges
SN  - 9788186803141
U1  - 658.804 
PY  - 1997///
CY  - Jaipur
PB  - National Publishing House
KW  - Rural Marketing
N1  - Samiuddin; Rahman, M; Saxena, Anjila; Dwivedi, Harsh; Rural Markets; India; Changing Environment; Marketing Strategies; Consumer Behaviour; Rural Communication; Marketing Mix; MIS; Agricultural Marketing; Regulated Markets; Farm Inputs; Fertiliser Pricing; Small Industry Products; Co-operative Institutions; Rajasthan; Handloom Industry; Milk & Milk Products; Co-operative Dairying; Rural Bank Marketing; Insurance; Marketing Life Insurance Service; Case Studies : Consumer Behaviour, Performance of Regulated Market in A.P.; Marketing Communication; Rural Retailer; Consumer Goods in Rural Kerala; Consumer Awareness; Cement in Rural Market
ER  -