TY  - BOOK
AU  - Ringland, Gill
AU  - Young, Laurie
TI  - Scenarios in Marketing: From Vision to Decision
SN  - 9780470032725
U1  - 658.802 
PY  - 2006///
CY  - Chichester
PB  - John Wiley and Sons
KW  - Marketing
KW  - Marketing Management
ER  -