TY  - BOOK
AU  - Garner, Rob
TI  - Search and Social: The Definitive Guide to Real-Time Content Marketing
SN  - 9788126542505
U1  - 658.872 
PY  - 2013///
CY  - New Delhi
PB  - John Wiley and Sons
KW  - Internet Marketing
KW  - Social Media
N1  - Real-time publishing and marketing Understanding search and social Ramping up for a real-time content marketing strategy Market research and content types Content strategy: auditing, easement, and planning Creating effective and engaging content Social network platforms Blogs, Google news, and press releases Developing and engaging in real-time communities Technical considerations and implementation Video and images More considerations for real-time content marketing, search, and social Social media management Metrics and measurement
ER  -