TY  - BOOK
AU  - Morrison, Ian
TI  - The Second Curve
SN  - 9780345407887
U1  - 655.53 
PY  - 1996///
CY  - New York
PB  - Ballantine Books
KW  - Entrepreneurship
N1  - How to Command New Technologies, New Consumers and New Markets Contents The Two-Curve Challenge The World According to Two Curves The Second Curve and the Individual The New Technology: Faster, Better, Cheaper The New Consumer: Anything, Anytime, Anyplace The New Frontier: Growth in Emerging Markets The New Global Marketplace Second-Curve Industries Retail and Distribution: The Death of the Middleman Health Care: Doctor, Doctor, Give Me the News Financial Services: Can I Help You? Managing the Second Curve
ER  -