TY - BOOK AU - Chen, Kay-Yut AU - Krakovsky, Marina TI - Secrets of the Moneylab: How Understanding People Will Increase Your Profits SN - 9780670919444 U1 - 330.019 PY - 2010/// CY - New Delhi PB - Penguin Books India (P) Ltd. KW - Economics - Psychological Aspects KW - Success in Business N1 - Capitalizing on Uncertainty Fair's Fair What Goes Around: Reciprocity Crossing the Bounds of Reason: Rationality Reputation, Reputation, Reputation In whom we Trust Playing to the Rules of the Game Prediction the Unpredictable Conclusion ER -