TY  - BOOK
AU  - Christensen, Clayton M.
AU  - Anthony, Scott D.
AU  - Roth, Erik A.
TI  - Selling What's Next: Using the Theories of Innovation to Predict Industry Change
SN  - 9781591391852
U1  - 658.40355 
PY  - 2004///
CY  - Boston
PB  - Harvard Business Review Press
ER  -