TY  - BOOK
AU  - Lusch, Robert F.
AU  - Vargom, Stephen L.
TI  - The Service -Dominant Logic Marketing: Dialog, Debate and Directions
SN  - 9788120330405
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt. Ltd.
ER  -