TY  - BOOK
AU  - Kurtz, David L.
AU  - Clow, Kenneth E.
TI  - Service Marketing
SN  - 9789814126229
U1  - 658.805 
PY  - 2002///
CY  - New York
PB  - John Wiley & Sons (Asia) Pvt. Ltd.
KW  - Service Marketing
ER  -