TY  - BOOK
AU  - Kurtz, David L.
AU  - Clow, Kenneth E.
TI  - Service Marketing: Operation, Management and Strategy
SN  - 9788177223767
U1  - 658.805 
PY  - 2003///
CY  - New Delhi
PB  - Biztantra
KW  - Marketing
ER  -