TY  - BOOK
AU  - Hoffman, K. Douglas
AU  - Bateson, John E. G.
TI  - Services Marketing: Concepts, Strategies and Cases
SN  - 9788131503270
U1  - 658.805 
PY  - 2007///
CY  - Bombay
PB  - Thomson Asia Pte. Ltd.
KW  - Service Marketing
ER  -