TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
TI  - Services Marketing: People, Technology and Strategy
SN  - 9798129704534
U1  - 658.805 
PY  - 2004///
CY  - Delhi
PB  - Pearson Education (Singapore) Pte. Ltd.
KW  - Service Marketing
ER  -