TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
AU  - Chatterjee, Jayanta
TI  - Services Marketing: People, Technology and Strategy
SN  - 9788177584509
U1  - 658.805 
PY  - 2006///
CY  - Delhi
PB  - Pearson Education (Singapore) Pte. Ltd.
KW  - Service Marketing
ER  -