TY - BOOK AU - Stahlberg, Markus AU - Maila, Ville TI - Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale SN - 9780749460938 U1 - 659.157 PY - 2010/// CY - New Delhi PB - Kogan Page India Pvt. Ltd. KW - Advertising, Point of Sale KW - Consumers - Decision Making KW - Shopping, Decision Making ER -