TY  - BOOK
AU  - Brito, Michael
TI  - Smart Business, Social Business: A Playbook for Social Media in Your Organization
SN  - 9788131786765
U1  - 658.872 
PY  - 2012///
CY  - New Delhi
PB  - Dorling Kindersley (India) Pvt. Ltd.
N1  - Human capital, evolved Surveying the technology supermarket Establishing a governance model Embracing the social consumer In response to the social customer: social CRM Establishment of a measurement philosophy How to choose the right vendors, agencies, and technology partners Marketing investments in social media Creating a comprehensive social media strategic plan The rise of customer advocacy Ethical bribe: relevant content matters Showcasing two examples of a social business: EMC and Intel
ER  -