TY  - BOOK
AU  - Hastings, Gerard
AU  - Domegan, Christine
TI  - Social Marketing: From Tunes to Symphonies
SN  - 9780415683739
U1  - 658.8 
PY  - 2014///
CY  - London
PB  - Routledge Taylor & Francis Group
KW  - Behavior Modification
KW  - Social marketing - Handbooks
N1  - If it works for Coca Cola Social marketing principles The shoulders of giants Making it happen the toolbox Research and the art of storytelling Only connect Competitive analysis Critical marketing Ethical issues The big picture : systems social marketing
ER  -