TY  - BOOK
AU  - Bradley, Anthony J.
AU  - Mcdonald, Mark P.
TI  - The Social Organization: How to use Media to Tap the Collective Genius of Your Customer and Employees
SN  - 9781422172360
U1  - 658.872 
PY  - 2011///
CY  - Boston
PB  - Harvard Business Review Press
ER  -