Soul Trader: Putting the Heart Back into your Business - Ogunlaru, Rasheed (New Delhi Kogan Page India Pvt. Ltd., 2012)
Clarity: Know who you are; walk your unique path Your journey: the balancing act of business What's your story? Your vision and values The supermarket of life Your passion, mission and purpose From strengths to threats - looking ahead Taking stock: three-minute business review Summary Customers: Build a business they will love So what? Customer scenarios Seeing life through your customers' eyes In sight, in mind, in heart Know the numbers Staying in love Courage: Utilize your inner strength Your virtual mentors Self-belief and your personal journey Courage starting a business Courage growing a business The attitude of an athlete From fear to flow Cooperation: Boost your business through relationships Everything is related Desire, fear and relationships Building your business through relationships Unleash your network Contents note continued: The art of utilizing your network Personable, professional, delivering From not working to effective networking Swapping skills, sampling and sharing Advance with associates The boost of a business partner Hiring and inspiring staff Get it right; seek help and advice Conversations: How to convert contacts into customers The psychology Are you even having conversations at all? Building your business through conversations From cold calls to warm calls Deeper networking Social media: the conversation generation The art of effective business conversation Serve, don't sell Transformational conversations What conversations should you be having? new pieces of business Conversation pieces Creativity: The magic mix of inspiration and action Be at your best Use your time and energy wisely Managing and nurturing your creativity Magical marketing mix Contents note continued: Two-page business plan Getting to grips with your year The tools and tricks that you use Creating the right business model for you What's going to work for you? Framework and flexibility Fun time, family time and free time Compassion: How to truly take care of business If your heart isn't in it, why are you? What's love got to do with it? Love you, love what you do and love others too Take care of you; take care of business Compassionate courage Building your business from the heart Compassion is contagious Try a little tenderness Leadership from the heart Put your heart into everything you do Change: How to face, shape and embrace it All change Facing, embracing and shaping change Awareness, acceptance and appreciation Where's the flow going? Change your perspective Making changes Take the rough with the smooth The absence of content Contents note continued: All intertwines Entrepreneurial evolution Things that may need to change Mindful business.
Keywords: Customer Relations; Entrepreneurship; Management; Success in Business