Starting and Running a Coaching Business: The Complete Guide to Setting Up and Managing a Coaching Practice - Oade, Aryanne (New Delhi Viva Books Pvt. Ltd., 2010)
Running Your Own Coaching Business o Why do you want to coach? o Why do you want to be your own boss? o The upsides of working as your own boss o Enjoying the rewards o Defining Your Coaching Offer o You are your own product o Describing your coaching offer o Structuring your coaching offer o Differentiating your coaching offer o Defining your niche o Managing Yourself o Working from home o Structuring your working day o Managing your time o Feeling overwhelmed o Managing your activity o Getting the balance right o Managing your energy o Being the sole decision maker and problem solver o Rewarding yourself o Taking time off/scheduling holidays o Staying focused o o Selling and Marketing Your Business o What does 'selling and marketing your business' mean to you? o The prospect of selling and marketing o Your approach to selling o How to sell your coaching business o Finding people to sell to o Talking about what you do o Planning your sales approach o Your coaching programme outline o Selling to the style of your potential client o Your marketing materials o Your logo o Your brochure o Your website o Advertisements o Your business cards, letter-headed paper and compliments slips o Other promotional materials o Asking for a client reference o Asking for referral business o Your mission statement o Working as an associate coach o How much to charge o Charging too much or too little o Structuring your fees o Your Relationships with Your Clients o What clients will expect from their coach o Establishing trust o Why clients will choose one coach over another o What your coaching qualification means to you and your clients o The boundary between you and your clients o Working with a Supervisor o The role of a supervisor o The process of a supervision meeting o The risks of working without a supervisor o What do you want out of working with a supervisor? o Your Ongoing Professional Development o Developing yourself as a coach o Eliciting feedback from clients o Evaluating your own performance o Membership of professional bodies o Your ongoing professional development budget o Your Relationships with Other Coaches o Competition and boundary issues o Initial meetings with coaches o Avoiding boundary conflicts o Establishing supportive peer relationships o Client Confidentiality and Professional Ethical Standards o Confidentiality issues o Confidentiality agreements o Professional ethical standards o Data protection issues o Managing Your Business's Finances o Making sense of the complexity o Sole trader ship or limited company? o Keeping accurate records o VAT registration o Working from home or renting office space o Opening a business bank account o What insurance do you need? o Invoicing o Handling late invoice payments o Developing a business plan o Working with an accountant o Final thoughts o Useful weblinks.
Keywords: Business Education; Executive Coaching; New Business Enterprises -- Management; Small Business