TY  - BOOK
AU  - Fog, Klaus
AU  - Yakaboylu, Baris
AU  - Budtz, Christian
TI  - Storytelling: Branding in Practice
SN  - 9783540235019
U1  - 658.827 
PY  - 2005///
CY  - Heidelberg
PB  - Springer-Verlag
KW  - Branding
ER  -