TY  - BOOK
AU  - Piercy, Nigel F.
AU  - Lane, Nikala
TI  - Strategic Customer Management: Strategizing the Sale Organization
SN  - 9780199544509
U1  - 658.812 
PY  - 2010///
CY  - New York
PB  - Oxford University Press
KW  - Customer Relationship Management
ER  -