TY  - BOOK
AU  - Heath, Robert L.
AU  - Palenchar, Michael J.
TI  - Strategic Issues Management: Organizations and Public Policy Challenges
SN  - 9781412952118
U1  - 659.2 
PY  - 2009///
CY  - Los Angeles
PB  - Sage Publications
KW  - Public Relations
N1  - 1. A foundation of community -- 2. Historical foundations -- 3. Scouting the terrain -- 4. Corporate social responsibility (CSR) -- 5. Special interest activists as foes or allies -- 6. Issues communication -- 7. Obligations and constraints on issues communication -- 8. Issues management and crisis communication -- 9. Issues management and risk communication -- 10. Brand equity and organizational reputation
ER  -