TY  - BOOK
AU  - Rowe, Alan J.
AU  - Mockler, Robert J.
AU  - Dickel, Karl E.
AU  - Mason, Richard O.
AU  - Mann, Richard B.
TI  - Strategic Management: A Methodological Approach
SN  - 9780201600827
U1  - 658.4012 
PY  - 1994///
CY  - New York
PB  - Addison - Wesley Publishing Company
ER  -