TY  - BOOK
AU  - Kung, Lucy
TI  - Strategic Management in the Media: From Theory to Practice 
SN  - 9781412903134
U1  - 302.23068 
PY  - 2008///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Mass Media
N1  - 1. Introduction -- Pt. I. Strategic Context -- 2. Sectors of the Media Industry -- 3. Trends in the Strategic Environment -- 4. Convergence and its Causes -- Pt. II. From Context to Concepts -- 5. Strategy in the Media Industries -- 6. Managing Technological Change -- 7. Creativity and Innovation -- 8. Cognition, Culture and Strategy -- 9. Organisational Structure -- 10. Leadership -- 11. Conclusions
ER  -