TY  - BOOK
AU  - Smith, Paul
AU  - Pulford, Alan
AU  - Berry, Chris
TI  - Strategic Marketing Communications: New Ways to Build and Integrate Communications
SN  - 9780749420130
U1  - 658.802 
PY  - 1997///
CY  - New Delhi
PB  - Kogan Page India Pvt. Ltd.
ER  -