TY  - BOOK
AU  - Smith, P. R.
AU  - Pulford, Alan
AU  - Berry, Chris
TI  - Strategic Marketing Communications: New Ways to Build and Integrate Communications
SN  - 9780749429188
U1  - 658.802 
PY  - 1999///
CY  - London
PB  - Kogan Page Limited
N1  - MC0239
ER  -