TY  - BOOK
AU  - Jayasimha K. R.
AU  - ICFAI
TI  - Strategic Marketing: Concepts and Cases Vol. - I
SN  - 9788178811307
U1  - 658.802 
PY  - 2003///
CY  - Hyderabad
PB  - The Institute of Chartered Financial Analysts of India
KW  - Marketing
ER  -