TY  - BOOK
AU  - Andreasen, Alan R.
AU  - Kotler, Philip
TI  - Strategic Marketing for Nonprofit Organizations
SN  - 9788120338906
U1  - 658.802 
PY  - 2009///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt. Ltd.
KW  - Strategic Management
N1  - Developing a Target Audience Orientation Strategic Planning and Organization Designing the Marketing Mix Developing Resources
ER  -