TY  - BOOK
AU  - Fifield, Paul
AU  - Gilligan, Colin
TI  - Strategic Marketing Management 1998-9999: Planning and Control, Analysis and Decision
SN  - 9780750640275
U1  - 658.802 
PY  - 1998///
CY  - Oxford
PB  - Butterworth-Heinemann Ltd.
ER  -