TY  - BOOK
AU  - Ferrell, O. C.
AU  - Lucas, George H.
AU  - Luck, David
TI  - Strategic Marketing Management: Text and Cases
SN  - 9780538828239
U1  - 658.802 
PY  - 2006///
CY  - New Delhi
PB  - Macmillan India Ltd.
ER  -