TY  - BOOK
AU  - Gilligan, Colin
AU  - Wilson, Richard M. S.
TI  - Strategic Marketing Planning
SN  - 9789380501277
U1  - 658.802 
PY  - 2009///
CY  - Burlington
PB  - Butterworth-Heinemann
KW  - Marketing Plan
KW  - Strategic Marketing
N1  - Marketing auditing and SWOT analysis Segmental and productivity analysis Environmental analysis Customer and competitor analysis Market segmentation Formulation and implementation of marketing strategy
ER  -