TY  - BOOK
AU  - Kerin, Roger A.
AU  - Peterson, Robert A.
TI  - Strategic Marketing Problems: Cases and Comments
SN  - 9780131230309
U1  - 658.802 
PY  - 2004///
CY  - New Jersey
PB  - Pearson Education, Inc.
KW  - Strategic Marketing
ER  -