TY  - BOOK
AU  - Kerber, Ronald L.
AU  - Laster, Timothy M.
TI  - Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company
SN  - 9780070659193
U1  - 658.5 
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - Production Management
ER  -