Supercorp: How Vanguard Companies Create Innovation, Profits, Growth and Social Good - Kanter, Rosabeth Moss (London Profile Books Ltd., 2010)
Part I - The Opportunity Part II - Strategy and Business Part III - People and Society Part IV - Agenda for the Future Discusses the concept of "vanguard companies" whose mission combines a social conscience along with the ability to deliver on customers$1 (Bneeds better than competitors, citing IBM$1 (Bs expertise in India following the 2006 tsunami and earthquake as an example.s
Keywords: Corporations -- Social Aspects; Social Responsibility of Business