TY  - BOOK
AU  - Witzel, Morgen
TI  - Tata: The Evolution of a Corporate Brand
SN  - 9780670084067
U1  - 658.827 
PY  - 2010///
CY  - New Delhi
PB  - Penguin Books India (P) Ltd.
KW  - Brand
KW  - Brand Management
KW  - Corporate Brand
ER  -