TY  - BOOK
AU  - Dawar, Niraj
TI  - Tilt: Shifting your Strategy from Products to Customers
SN  - 9781422187173
U1  - 658.802 
PY  - 2013///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Consumer Behavior
KW  - Customer Relations
KW  - Marketing Management
KW  - Marketing Research
KW  - Strategic Planning
N1  - One Your Center of Gravity Finding the New Locus of Competitive Advantage Slashing Your Customers' Costs and Risks Seizing the Downstream Advantage Two The Perch Mapping Market Networks Seeing New Value in Your Customers 5.Extracting Value from the Big Picture Three The Deep Dive The Competitive Playing Field Inside the Customer's Mind Scoping Out the Playing Field Taking Control of Criteria of Purchase Knowing Who Your Competitors Are Four The Bottom Line Busting Myths in the Marketplace Wars Understanding Why Downstream Competitive Advantage Is Sustainable Tilting Your Strategy and Organization
ER  -