TY  - BOOK
AU  - Rangan, V. Kasturi
AU  - Bell, Marie
TI  - Transform Your Go to Market Strategy: The Three Disciplines of Channel Management
SN  - 9781591397663
U1  - 658.87 
PY  - 2006///
CY  - Boston
PB  - Harvard Business Review Press
KW  - business logistics
KW  - Marketing Channel
KW  - Physical Distribution of Good
KW  - Strategic Marketing
ER  -