TY  - BOOK
AU  - Carroll, Dave
TI  - United Breaks Guitars: The Power of One Voice in The Age of Social Media
SN  - 9789381431405
U1  - 658.872 
PY  - 2012///
CY  - New Delhi
PB  - Hay House Publishers (India) Pvt. Ltd.
KW  - Consumer Complaints - Case Studies
KW  - Customer Relations - Case Studies
KW  - Internet Videos - Social Aspects - Case Studies
KW  - Social Media - Case Studies
KW  - United Airlines - Public Relations - Case Studies
N1  - pt. I SETTING THE STAGE ch. 1 And So It Began ch. 2 The Bond Between a Man and His Guitar ch. 3 The Customer-Service Dance with Ms. Irlweg ch. 4 Doing the Best with What You've Got pt. II THE MAKING OF THE "UBG" TRILOGY ch. 5 "United Breaks Guitars" Is Created ch. 6 Life in a Media Frenzy ch. 7 United's Reaction and Inaction ch. 8 What to Do for an Encore: "UBG Song Two" ch. 9 The Big Finale:/UBG Song Three" pt. III SOCIAL MEDIA AND OUR CONNECTION TO EACH OTHER ch. 10 Are You Statistically Insignificant? ch. 11 Social Media as a Game Changer for Business ch. 12 My Lessons Learned: We Are All Connected ch. 13 Lessons for Business: Listen to the Power of One pt. IV CAREER IMPACTS FOLLOWING THE FRENZY ch. 14 Music Sales Jump and Songwriting Soars ch. 15 "Everyday Heroes" Is Born ch. 16 Becoming a Keynote Speaker, Author, and Advocate ch. 17 Taking My Music and Message to the World
ER  -