TY  - BOOK
AU  - Raphel, Murray
AU  - Raphel, Neil
TI  - Up the Loyalty Ladder: Turning Sometime Customers into Full-time Advocates of Your Business
SN  - 9780887307867
U1  - 658.812 
PY  - 1995///
CY  - New York
PB  - Harper Collins Publishers
KW  - Customer Service
N1  - Customer Relations; Advertising; Consumer Satisfaction; Word-of-mouth advertising; Success in Business; USA; Businessmen - Interviews - Sid Friedman; Feargal Quinn; Don Shultz; Tom Haggai; Case Studies : AMC Kabuki; Hanna Andersson; Claridge Casino Hotel; The Greenwich Workshop; Ben & Jerry's Ice Cream
ER  -