TY  - BOOK
AU  - Ariely, Dan
TI  - The Upside of Irrationality: The Unexpected Benefits of Defying Logic At Work and At Home
SN  - 9780007412655
U1  - 153.4 
PY  - 2010///
CY  - London
PB  - Harper Collins Publishers
KW  - Decision Making
N1  - Introduction Lessons from procrastination and medical side effects Paying more for less : why big bonuses don't always work The Meaning of labor : what Legos can teach us about the joy of work The IKEA effect : why we overvalue what we make The Not-invented here bias : why "my" ideas are better than "yours" The Case for revenge : what makes us seek justice? On adaptation : why we get used to things (but not all things, and not always) Hot or not? : adaptation, assortative mating, and the beauty market When a market fails : an example from online dating On empathy and emotion : why we respond to one person who needs help but not to many The Long-term effects of short-term emotions : why we shouldn't act on our negative feelings Lessons from our irrationalities : why we need to test everything
ER  -