TY  - BOOK
AU  - Mello, Sheila
AU  - Mackey, Wayne
TI  - Value Innovation Portfolio Management: Achieving Double Growth Through Customer Value
SN  - 9781932159578
U1  - 658.5038 
PY  - 2006///
CY  - USA
PB  - J. Ross Publishing
KW  - New Product-Planning
ER  -