TY  - BOOK
AU  - Anderson, James C.
AU  - Narus, James A.
AU  - Kumar, Nirmalya
TI  - Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
SN  - 9781422103357
U1  - 658.804 
PY  - 2007///
CY  - Masscheusetts
PB  - Harvard Business School Press
KW  - Industrial Marketing
KW  - Marketing
ER  -