TY  - BOOK
AU  - De Bonis, Nicholas J.
AU  - Allen, Phil
AU  - Balinski, Eric
TI  - Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value
SN  - 9780070598379
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - Marketing
ER  -