TY  - BOOK
AU  - Penenberg, Adam L.
TI  - Viral Loop: The Power of Pass-It-On
SN  - 9780340995945
U1  - 658.133 
PY  - 2009///
CY  - Gurgaon
PB  - Hachette India
KW  - Advertising Campaigns
KW  - Online Social Networking
KW  - Viral Marketing
KW  - World - of - Mouth - Advertising
ER  -