TY  - BOOK
AU  - Gopalan, Swapna
AU  - Taher, Nasreen
TI  - Viral Marketing: Concepts and Cases
SN  - 9788131407660
U1  - 658.85 
PY  - 2007///
CY  - Hyderabad
PB  - The ICFAI University Press
KW  - Marketing
KW  - Viral Marketing
ER  -