TY  - BOOK
AU  - Batten, Frank
AU  - Cruikshank, Jeffrey L.
TI  - The Weather Channel: The Improbable Rise of a Media Phenomenon
SN  - 9781578515592
U1  - 551.6309 
PY  - 2002///
CY  - Boston
PB  - Harvard Business Review Press
ER  -