TY  - BOOK
AU  - Silk, Alvin J.
TI  - What is Marketing?
SN  - 9781422104606
U1  - 658.8 
PY  - 2006///
CY  - Boston
PB  - Harvard Business Review Press
KW  - Marketing
N1  - This book provides the foundation on which to begin developing the marketing skills and insights required in a wide variety of situations. It's for anuone with career interests that lead to the setting and the execution of the strategy of an organization. ----- Alvin J. Silk
ER  -