TY  - BOOK
AU  - Charan, Ram
TI  - What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales 
SN  - 978067008185X
U1  - 658.812 
PY  - 2007///
CY  - New Delhi
PB  - Penguin Books India (P) Ltd.
KW  - Customer Relationship Management
ER  -