TY  - BOOK
AU  - McMath, Robert M.
AU  - Forbes, Thom
TI  - What Were They Thinking: Marketing Lessons I Have Learned from Over 80,000 New-Product Innovations and Idiocies
SN  - 9780812929508
U1  - 658.802 
PY  - 1998///
CY  - New York
PB  - Random House
ER  -